|
By
JESSICA MINTZ, AP Business Writer
SEATTLE - For a decade it appeared there was
no such thing as too many
Starbucks
for U.S. coffee drinkers, whose willingness to buy its
$4 lattes and dark drip brews rationalized a second
green-and-white mermaid awning just down the street —
and sometimes even a third. But in a sign that those
days are over,
Starbucks
Corp. announced Tuesday it will close 600
company-operated stores in the next year as the
faltering U.S. economy hastened the pain caused by the
company's own rapid expansion.
Starbucks shares, which have been falling
steadily for nearly two years, jumped 72 cents, or 4.6
percent, in extended trading after the announcement.
They had lost 12 cents to close Tuesday at $15.62.
Seattle-based Starbucks did not say which stores will be
closed, only that they are spread throughout the
country. But it did say 70 percent of those slated for
closure had opened after the start of 2006.
To put it another way, Starbucks is closing
19 percent of all U.S. company-operated stores that
opened in the last two years, Chief Financial Officer
Pete Bocian said during a conference call.
About 12,000 workers, or 7 percent of
Starbucks' global work force, will be affected by the
closings, which are expected to take place between late
July and the middle of 2009, spokeswoman Valerie O'Neil
said.
O'Neil said most employees will be moved to
nearby stores, but she did not know exactly how many
jobs will be lost. Starbucks estimated $8 million in
severance costs.
In total, the company forecast up to $348
million in charges related to the closures, $200 million
to be booked in the fiscal third
quarter
ended June 30. Starbucks reports
third-quarter results at the end of July.
The company had previously planned to shut
100 stores. The 500 more that will be closed had been on
an internal watch list for some time. They were not
profitable, not expected to be profitable in the
foreseeable future, and the "vast majority" had been
opened near an existing company-operated Starbucks,
Bocian said.
Some analysts had wondered whether
Starbucks' explosive growth in the U.S. would come back
to haunt it as the market became saturated.
But before Tuesday, the company avoided
acknowledging that saturation was an issue and pinned
weak financial results and adjustments to new store
openings on the economy.
During the call, Bocian said that between 25
and 30 percent of a Starbucks shop's revenue is
cannibalized when a new store opens nearby, and that the
closures should help return some of that revenue to the
remaining stores.
Bocian said there aren't a material number
of stores left on the watch list, but that the company
will hold remaining stores to the same standards.
Starbucks still plans to open new stores in
fiscal 2009, but on Tuesday it cut that number in half
to fewer than 200. The company did not adjust its plan
to open fewer than 400 stores in 2010 and 2011.
"We believe we still have opportunities to
open new locations with strong returns on capital,"
Bocian said.
During the conference call, the CFO echoed
concerns about the economy expressed by Chief Executive
Howard
Schultz in May, when the company
attributed a 28 percent drop in profit to less traffic
from U.S. consumers who were feeling the pinch of higher
food and gas prices.
At the end of March, there were 16,226
Starbucks stores around the world. The company operates
7,257 of those stores in the U.S. and 1,867 abroad; the
remaining 7,102 locations are run by partners who
license the Starbucks brand.
|